Google AdSense Newsletter
As the holiday season approaches, advertisers are preparing new campaigns and internet traffic is likely to increase. To help you take advantage of this, in this issue, we’ve put together the top tips for making your site more visible. You’ll also find updates on:
* Improving page load speed in DFP Small Business
* Using Google+ Pages for brands and businesses
* Updating link units for an improved performance
* Staying policy compliant thanks to AdSense webinars
Tip of the Month
Make your site more visible!
Be relevant
Do you know how users find your pages? Webmaster Tools provides you with detailed information on the top queries for which your site ranks in Google search results. Use this information to make sure that the content users find most interesting is most prominent.
Sign in to Webmaster Tools
Be social
As we mentioned in our last newsletter, by implementing the +1 button on your pages, you can give users an opportunity to share their opinion with you and guide you to what is most interesting for them on your site. Webmaster Tools now also allows you to track the search impact of +1′s on your pages.
Be fast
A faster site increases user satisfaction, so speed is an important factor in the Google search ranking. Page Speed Online analyzes the content of a web page and generates suggestions to make that page faster. Let Maile Ohye from the Developers Program Team tell you more about the importance of your site’s performance:
Page Speed video
Updates
Google+ Pages for businesses and brands
Google+ Pages are a way for brands and businesses to have a presence on Google+. Pages bring you closer to your audience, letting you have real conversations with the right people, connecting you face to face with your site’s visitors, and letting current fans recommend new ones.
Giving your business a home on Google+ lets you directly interact with your users, while giving them more chances to share your content with their friends. Create a page today and connect with your audience!
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How to stay policy compliant
We often hear from publishers that they’d like to learn more about AdSense program policies and ask questions directly to our policy specialists. In response, we recently held a number of policy webinars for publishers around the world. To learn more about our webinars, hear a recording, or see our answers to your top questions, read our blog post and opt in to receive news about upcoming publisher events.
Sincerely,
Jamie
The Google AdSense team
DFP Small Business
Improved page load speed in DFP Small Business
As a publisher you know how important page load speed is for your pages. If you’re looking for an ad serving solution to streamline AdSense and your other ad networks without slowing down your page, you’ll be happy to hear that we’ve just released the Google Publisher Tag (GPT).
The GPT is the next generation of ad tags for DoubleClick for Publishers (DFP), which makes ad serving faster.
Find out more about the benefits of the GPT in the DFP Small Business Help Center.
Did you know?
Link units got a makeover!
Link units are a great way to earn additional revenue from smaller spaces on your site, and we’ve recently revamped them.
For improved performance, we’ve reduced the number of topics in all link units to four for horizontal orientations and three for vertical orientations. Also, link unit landing pages now have a fresh look: color scheme, orientation, fonts, and number of ads have been updated.
Read more about this update in our blog.