1. Identify your advertising goals.
Your optimization strategy depends on the objectives that you define for your campaigns.
With specific goals in mind, you can work strategically to achieve your objectives, track your performance, and make the modifications necessary to get the results you want. Here are some typical objectives and sample focus areas...
Read more »
Latest Story
Tips For Advertising Success
Be Careful What You Advertise
Be careful what you advertise – In the past, it was difficult to find information about people other than their phone numbers or address. Now, an increasing amount of personal information is available online, especially because people are creating personal web pages with information...
Read more »
The Internet: Preserving a First Amendment Miracle
Remarks of Lawrence E. Strickling,
Assistant Secretary of Commerce for Communications and Information
-As Prepared for Delivery-
The Media Institute
February 24, 2010
It is a pleasure to be here with you at the Media Institute. As most of you know, at NTIA we have been almost totally consumed...
Read more »
Freedom Of Speech On Trial With Google
An Italian court convicted three Google executives of privacy violations. The ruling said Google (owners of YouTube) did not act quickly enough in removing a Google video of...
Read more »
Let Google Know — No! NSA
American Civil Liberties — Google and the NSA. It is hard to imagine a more potent—or frightening—combination when it comes to the collection and safety of Americans’ private information,...
Read more »
Internet Advertising Laws
U.S. Government — Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, pricing, advertising, packaging and labeling, distribution and customer service....
Read more »